“Old is Gold”- The saying goes hand in hand with email marketing. Done right, email marketing is one of the most effective marketing strategies in spite of being pretty old. If you are unsure about why is the subject line of a business email important, then this article is for you.
In this article, you will get to know about Why is the Subject Line of a Business Email is Important, its purpose, and how to write an excellent subject line for your business email.
Definition of Subject Line of a Business Email
The subject line of an email is that one line that pops up in your recipient’s inbox in bold letters. This simple one-line of text is the most pivotal element of your email. It solely depends on the subject line whether your email will be opened or will head to the trash bin.
So, it is very crucial that you optimize the subject line before sending out the email.
Example of the Subject Line of a Business Email
Definitions are incomplete without proper examples.
Here goes some examples of effective email subject lines for different purposes:
Subject line with a question
Subject line with a question in it can attract the attention of the reader:
- Looking for the perfect car within your budget?
- Have you seen our latest insurance schemes?
Teasing Subject Line
One way of attracting the attention of the readers is by leaving them with a cliffhanger:
- 5 ways to make your desktop computer faster we bet you didn’t know of
- Master 3 skills of lawn maintenance
List Providing Subject Line
Organizing your content in lists makes it easier for people to read it:
- 10 types of meals under 10$
- 5 reasons to visit our shop
Subject Line for Announcements
Subject lines can also serve the purpose of plain announcements:
- We are open now! Come and enjoy 10% flat discounts
- Celebrate our year-end sale
Exclusive Subject Line
Providing your customers with exclusive deals will make them feel special:
- Exclusively for our subscribers! Get your personalized stickers before stock runs out
- Only for our subscribers! 25% discount on household products
Limited Period Subject Line
Offers with limited time tend to attract more attention, as it creates a sense of urgency:
- Weekend sale! 60% off on all products
- First 20 subscribers will enjoy special discounts
Useful Subject Line
Share useful information in your emails that answer common queries of your subscribers:
- Become a pro in copywriting with these 5 easy steps
- How to ace in poker in 7 days
FOMO Subject Line
FOMO refers to the fear of missing out, which can be an effective provoker:
- Time and our special offers wait for none
- Don’t miss out on our clearance sale
Forgotten Cart Subject Line
Subject lines can also be used to redirect customers to their unfinished shopping carts:
- Care to get back to your cart?
- Looks like you forgot about your cart. Wanna get back?
Importance of the Subject Line of a Business Email
The subject line is the key part of any email. Believe it or not, it is more important than the body, image, or even the main intent of the email. No matter how enticing the offer is or how urgent the call is, the whole email would be for nothing if the receiver does not open it.
The only thing that actually gets someone to open an email is the subject line. It is the only point that summarizes the whole email in a single line. Also, the subject line appears in bold fonts in people’s inboxes.
Normally, when people write an email, they invest 95% of their efforts and creativity in the email body. They repeatedly correct and revise the body until it has reached the pinnacle of perfection. However, in this rush, people tend to forget to work on the heart of an email- the subject line.
Etiquettes of Writing the Subject Line of a Business Email
The benefit of a good subject line is that it will increase the chance of the email being opened.
Following some certain etiquettes while creating an email subject line can result in a perfect subject line. An ideal subject line will lead to more responses to your business email.
After all, the main purpose of the subject line of a business email is to ensure more responses.
Some etiquettes to keep in mind while writing the subject line of a business email:
Keep a sense of urgency in the subject line
In the subject line, make the topic of your email sound urgent. The reader will feel the urgency and hence, response.
The reader should become curious after reading the subject line
If the reader does not feel curious about your offer, he/she will not care to open your email. Make your subject line interesting and intriguing for a better chance of response.
Make offers to your customers
Make it clear in your subject line what you are offering to your customers.
Give your customers a personal touch in the subject line
Bring up the name of the customers or their organization in the subject line, get more personal with them.
Keep the subject line relevant
Keep the subject line relevant. Irrelevant subject lines are less likely to bear any fruit. Rather they get declined more.
How to Write a Good Subject Line for a Business Email?
Now that you know the etiquette of writing the subject line of a business email, it is time to show you the procedures for writing an ideal subject line:
1. State the purpose
No matter how nice or engaging your subject line is, it would mean nothing if it doesn’t contain the purpose of the email. State clearly in the subject line what is the purpose of the email and what it brings for the customer.
2. Keep it short
Inboxes in our computer show only around 60 characters of the subject line. Whereas, mobile inboxes reveal only 25-30 characters of the subject line. So, to keep both parties satisfied, keep your subject line concise and finish within 8-10 words.
3. Insert CTA
CTA means Call to Action. If you want your customer to avail of some discount, order something before stock out, grab free offers, or simply fill out a form, tell them. Keeping a call to action in the subject line is rather fruitful.
4. Put Important words first
In case you can not keep your subject line concise enough, at least keep your keywords at first of your subject line. This way they would not go unnoticed by the readers.
5. Write a simple and focused subject line
In order to write a business marketing email subject line, you have to avoid complicities and keep it simple. Also, the subject line should focus on the email’s purpose.
6. Use Keywords
Using related keywords directly in the subject line can result in better outreach and audience responses. Many professionals use filters in their inboxes to dig out emails of their interests. To make your email searchable, it is ideal to keep keywords in the subject line.
7. Use a deadline
Putting a deadline in your subject is a classic way of creating a sense of urgency amongst your customers. If applicable, don’t hesitate to put a deadline in your subject.
8. Mention the customer’s name or company
Using the name of the customers or their company straight in the subject line makes them feel more personal with you, and makes them more inclined to open your email.
In order to have a better understanding of email marketing, you can check out this article.
Hope you have got a clear understanding of why is the subject line of a business email important. So don’t wait anymore and start your email marketing in full gear.
BEST OF LUCK!
