If your business plans to use online advertising, you must have thought about Google Ads, right? Google Ads, the world’s largest display ad network, reaches over 2 million websites and apps, opening up a plethora of marketing opportunities for your company.
Now, once you start designing the ad creative for your Google ads, you need to keep your ads’ display size in mind. The Google Display Network supports a wide range of ad sizes, which leads to two major questions.
Should I create Google Ads banners for all sizes? Which are the most popular display ad sizes? The answer to the first question is “no.” Making Google Ads banners of all sizes will cost you a lot of money and time. And the second one is, well, we have this whole article to help you know the most common Google display ad sizes.
Let’s start exploring.
Most Popular Display Ad Sizes (Google recommended and others)
When you learn which ad sizes perform better than their counterparts, you go a step closer to the success of your Online marketing campaign. Google has featured the following dimensions as the best-performing Google display ad sizes:
300 x 250 – Medium Rectangle/Inline Rectangle
You understood its supremacy when Google listed it above others, right? Medium rectangle ads are known as the top-performing Google display ad size on the Google display ad network. It has compatibility across multiple platforms, including PCs, smartphones, and tablets.
This ad size is known as an MPU (mid-page unit, or multi-purpose unit). It is generally used in the middle of the pages to break up text and it also performs well when placed at the end of the articles.
336 x 280 – Large Rectangle
Large rectangles work greatly for PC viewing when they’re integrated with text or added to the end of an article. It’s not suggested for smartphones. Although it performs well for PPC campaigns, the 300 x 250 inline rectangle format frequently outperforms it due to a lack of inventory.
728 x 90 – Leaderboard
The majority of ads you see at the top of a webpage these days are leaderboard ads. Its ability to grab user attention before scrolling down the page and its high conversion rate help it replace the 468 x 600 banner ads. It usually does well in forums.
300 x 600 – Half Page
The half-page ads (also known as large skyscraper ads) take up around 180,000 pixels on the publisher’s website. This larger chunk of ads keeps viewers’ attention for a longer period of time while allowing advertisers to add visually appealing ads such as videos. According to Google, it is the fastest-growing ad size in terms of impressions and ad slots.
320 x 100 – Large Mobile Banners
The number of mobile internet users has increased significantly over the last decade, leading to a growth in mobile marketing and, as a result, tailor-made mobile ads. Large mobile banners are more visible than other mobile ads and are properly sized for smartphone screens.
So, we have discussed Google’s most common Google display ad sizes above. Now, let’s check some of the other popular Google ad sizes:
320 x 50 – Mobile Leaderboard
Mobile leaderboards are made for mobile browsers and especially for mobile apps. These ads are usually non-skippable and placed at the bottom of the app. You will get a limited inventory to place your ads in this format, so you have to be creative and concise.
250 x 250 – Square
Square ads are compatible with both PC and mobile screens. These ads are of the responsive ad type, so they adapt to fit the most accessible locations on pages. Though one of the most popular ad types, these ads can be outperformed by larger ones due to a lack of inventory.
200 x 200 – Small Square
Small square ads are a smaller version of square ads. Similar to its predecessor, it is both compatible with PC and mobile views and also lacks inventory. It fulfills the same functions as square advertising but is a bit less visible.
468 x 60 – Banner
The classic banner ad type dominated Google’s display advertising network prior to the rise of the 728 x 90 leaderboard ads. Banner ads appear at the top of the page and are used for remarketing. It’s thinner than leaderboard ads and therefore has a shortage of inventory.
160 x 600 – Wide Skyscraper
Wide skyscraper ads are a wider version of 120 x 600 regular skyscraper ads. Google claims to have a significant inventory for this ad size and suggests advertisers develop ads both for text and display formats.
120 x 600 – Skyscraper
Skyscraper ads are thinner variants of large and wide skyscraper ads. Due to having a thin space for word placement, this ad type is less popular than its counterparts. However, it is also less expensive than others and is worth considering for remarketing.
970 x 90 – Large Leaderboard
The large leaderboard ads stay on top of the webpage while gently pushing the page content downwards. These ads are best for showcasing HD content, such as videos, photos, and animations, and they have the ability to offer great brand experiences.
Get the Most Benefits of Google Display Ads for Your Business
As you are reading this section, I assume you now have a thorough understanding of Google Display Ad Sizes and which ad type will be compatible with your ad content and may perform better for your business.
Confused? Relax, it’s completely okay. Planning effective online campaigns and selecting the right type of ads and strategies can be difficult and time-consuming. That is why you can easily get professional help to do it for you.
Conclusion
Creating a PPC campaign by considering the most common Google display ad sizes and also, the interests of your target customer requires a lot of effort. You have to keep in mind about pc and mobile device compatibility, and there are also factors of text, font, colors, and more.
You will find some ads might not get enough impressions and conversions, while others are successful in their tasks. Consider the A/B test components that improved your advertisements’ clicks and engagement, and focus more on the ad sizes that produce the best results.
We hope this article will be helpful in your quest. Good luck!
