Back in 2010, Instagram was founded with the notion that “each and every person has a visual voice inside.” With more than 1 billion monthly users, Instagram is a prominent platform for brands and businesses to grow. So, as a business owner, you might be looking at how to attract a target audience on Instagram.
To be honest, finding your Instagram target audience among the billions of users is a pretty hard task. However, this article will save your day.
In this article, we will discuss a complete walk-through guide for how to target an international and local audience on Instagram, who is your target audience, and the necessity of targeting the right audience.
Okay, let’s get started.
7 Effective Ways You Can Attract a Target Audience on Instagram
There are numerous strategies that will help you target your audience. In this section, I will discuss these 7 tips
- Utilize the Benefit of Hashtags
- Collab with Top Influencers
- Analyze Competitors and Their Audiences
- Use Location Tagging to Find Local Users
- Know Audience Insights by Using Analytic Tools
- Use Instagram Followers’ Interests to Improve Targeted Organic Reach
- Post When Your Followers Are Online
1. Utilize the Benefit of Hashtags
By searching for your intent hashtags, you can locate a specific group of people who are discussing your items. If they are your target audience, simply connect with them to introduce yourself through DM.
Also, you can research your competitor’s hashtags. Mix and match with your hashtags to see if it helps attract the right audience on Instagram.
2. Collab with Top Influencers
These days, influencers hold a large fan base. Using the popularity of high-value influencers to reach your target audience on Instagram can be an extremely effective marketing strategy for your business.
To earn a measurable ROI from an influencer collaboration, you must carefully select the influencer with whom you will collaborate. You should team up with influencers whose followers have the same interests as your target market.
3. Analyze Competitors and Their Audiences
The users that interact with your competitors on Instagram are probably interested in your products as well. Just like understanding your own Instagram followers, studying your competitors’ followers could greatly benefit your business too.
The goal of this tactic is to understand the followers of your competitors so that you can design your content to reach them and turn them into your customers. With the help of Instagram’s “Search and Discovery” feature, you can easily find your competitor’s followers.
The Instagram Audience to Target
Among the billions of Instagram users, not everyone is your potential customer. According to Instagram statistics, youngsters are using the platform more often than older generations.
As per Statista,
“31.7% of Instagram users in 2022 are 25–34 years old.”
Your Instagram’s target audience is referred to as a particular demographic that your content and advertising initiatives are meant to reach. For instance, your content should be tailored to appeal to these younger audiences if you want to reach them.
4. Use Location Tagging to Find Local Users
Location tagging can help your content be found more easily. How? Each time you tag a location ensures that residents in the area see your content while searching on Instagram.
Your chances of reaching local shoppers and informing them of your brand increase greatly if you tag your posts with carefully chosen places.
5. Know Audience Insights by Using Analytic Tools
Instagram’s analytical tools allow you to discover what connects with the audience and find out which forms of material receive the most engagement. Click Audience under “Insights” on the Instagram app.
You will find the three most important demographics about your followers there: their gender, age, and location. Utilize these insights to improve your Instagram marketing approach and create more interesting posts.
6. Use Instagram Followers’ Interests to Improve Targeted Organic Reach
The most recent version of the Instagram algorithm displays posts to users depending on their interactions with other accounts. Focus on understanding which types of accounts and content your target audience is interested in so that you can modify your content.
Your tailor-made content will allow you to be present on their feed, organically.
7. Post When Your Followers Are Online
Suppose you are targeting to reach your customers at Seatle. Then posting at Eastern European Time will not benefit you to reach your customer.
Carefully, analyze the timezone of your followers. Post according to the time when they are mostly online.
Importance of Targeting the Right Audience
Targeting the right audience plays a vital role in growing your business in the social media market. How? Let’s check out
Not Everyone is Your Customer
If you do not narrow down your customer base, your marketing strategy will not be efficient. Knowing your market share and doing everything in your power to attract that specific audience to your products or services is essential for generating revenue.
Customers Appreciate Good Communication
Consumers want businesses to communicate with them in their way of understanding and bring up issues that are equally relevant to them both. If you haven’t determined who your target market is, your brand will randomly cover all the bases. Potential customers won’t respond to your depersonalized communication.
Target Audience will Promote the Brand
Isn’t it fun if your company gets promoted automatically and for free? If you properly target your audience, they will promote your brand on their own. Word of mouth will bring more customers to you organically.
If you are a small business owner, promoting your brand through digital media can effectively benefit your business. You can check out the Benefits of Digital Marketing for startups to learn more in detail.
Insights are the Foundation of Great Strategies
Insights are the unspoken truths that exist in people’s minds and lead brands to produce desirable products. If you do not know the insights of your target audience, scattered data will confuse you.
However, if you are aware of what your target market’s aspirations are, you may be able to win them over. Your brand will prosper if you can create special value for certain demographics.
Your Target Audience will Boost Your Efficiency
Your actual audience will interact with your post. You’ll realize your efforts weren’t in vain. People that are truly interested in your brand will always support you, and it will help your business grow to its full potential.
Time to Get Professional Help to Target Your Instagram Audience
So, you have been enlightened about who is your target audience, the importance of targeting them, and how to get the target audience on Instagram in 2022. I am sure you are looking for the best source to do it for you, right?
You won’t have to worry as here at Lab Prolific our expert team will help your business to reach its maximum potential on Instagram by targeting the right audience.
Conclusion
Your Instagram approach will be able to be fine-tuned and your account will thrive once you determine who your target audience is. Brands must continue to prioritize the quality of followers they earn rather than just the quantity as Instagram keeps updating its algorithm.
The abovementioned tips about how to attract a target audience on Instagram will help you succeed on Instagram in 2022. Therefore, I wish you the best and hope that your quest to attract your target audience on Instagram is a success.
