Pinterest is more than just another social media site; it’s a visual search engine, a place for sharing creative ideas. This unique approach has made it a potential platform to promote brands, both large and small. All one has to do is find and apply the best practices on Pinterest for business.
Since you are here, I assume you are looking for ways to promote your business on Pinterest, right? Congratulations! You are in the right place. In this article, I will share details about Pinterest marketing strategies, tips and tricks, and more.
Let’s get started.
7 Strategies to Promote Your Business on Pinterest
With nearly 445 million monthly active users in 2022, Pinterest continues to be a stronghold for businesses looking to grow. Here, unique and productive stratagies will help you get the attention of your potential customers. We will discuss it here.
Before jumping to the tips and tricks, I recommend creating a Pinterest Business Account. Pinterest will allow you to use features like analytics, pins for e-commerce, widget builders, promoted pins, the Pin It button, etc. only if you operate from a business account.
Okay, lets explore some of the best practices on Pinterest for business –
Build a Strong Content Strategy
There is a quote that emphasizes the importance of Content in sales –
“Great content is the best sales tool in the world”
– Marcus Sheridan
Your target audience might be scattered, and your competitors might be present on Pinterest. So, you will need a complete plan for the types of content you will use to win over your audience.
There are many types of content you can use on Pinterest. These are some most notable contents –
Attractive Visual/Static Pins
Pinterest is basically a visual platform. So the principle of your strategy should focus on images that instantly draw attention. You can use tools like Canva to make your customized images. These instructions will help you to develop eye-catching pins –
- Pinterest prefers vertical images as most of its users are mobile users. For best performance, aim for an aspect ratio of 2:3 or 1:3.5, including a minimum width of 600 pixels. Pinterest automatically crops images that don’t match its compatibility.
- Prevent using too many blank spaces in your images.
- Use Images that are high-definition and color-coordinated.
- Add text to the image as an overlay, including a headline or description that links to the full article or pin.
Short Videos
Similar to Facebook Stories and Instagram Reels, Pinterest’s short videos are equally popular among its users. As per Pinterest, users nearly watches 1 billion videos on Pinterest each day. Create short videos that are between 30 and 90 seconds long as it performs the most.
Educational Content
Pinterest is a place for finding and sharing ideas. Educational, fun contents are the nucleus of it. The majority of pinners agreed that they use the platform to start new projects. So, make sure your pins are interactive, informative, and subtly promote your brand while being educational.
Inspirational Content
People love inspirational pins on Pinterest and repin them frequently. Feel free to post inspirational quotes, and videos during a break from your usual posts. Posting inspiring content that matches your niche will serve you as a bonus.
Leverage the power of Boards
Harnessing the power of boards is one of the best practices on Pinterest for business. You can increase brand awareness by actively following and commenting on popular boards. Boards contain major brands, and they will help you learn a lot through their contents. Furthermore, your comments will bring attention to your brand from a completely new customer base.
“Open Board” is another great feature for Pinterest marketing. Using it, you let your followers post their pins on your boards. You might also get industry leaders to interact on your boards. Open boards can be highly effective for marketing, as you are helping build your community.
Listen to Pinterest Analytics
Pinterest Analytics is set to give you a detailed overview of your paid and organic marketing efforts. Regularly monitoring these insights will help you make better decisions about improving your marketing strategies on Pinterest. Insights provide the following data –
- Overall presence
- Account insights
- Best Pins and boards
Create SEO-Optimized Pins
Pinterest is a visual search engine. Therefore, you’ll need to include SEO-optimized keywords in your post for it to be easily found. Your bio, pin, and board description should contain the most commonly used keywords that people type while looking for your niche product.
Learning how Pinterest’s SEO algorithm works will help you optimize your pins accordingly. You can boost your brand’s SEO on Pinterest by keeping in mind these four key factors:
- Domain quality – ranks the quality of your website by analyzing how popular the pins that are linked to the website.
- Pin quality – the quality of your pin, measuring its engagement and popularity.
- Pinner quality – refers to the efficacy of your pins, which reflects how frequently you pin and interact.
- Topic Relavence – Pinterest compares the keywords in your pin to the search purpose before deciding whether or not to display your pins on a search result.
Rich Pins – Pinterest’s Rich Pins feature is purely focused on SEO. It pulls metadata from the linked website using code. Rich pin will pin new content from your website while ignoring duplicate contents, thereby improving the SEO of your brand.
Use Pinterest Ads
Pinterest has a dedicated ad tool for paid promotions of certain pins, products, blog posts, and more. You can easily target ads based on keywords, location, interest, and other metrics to reach a larger audience. Interest and keyword targets have shown overall better performance.
Pinterest ads allow you to promote pins by setting a daily and total budget, and scheduling start and end dates for individual campaigns, just like paid advertising on other platforms. You can also specify whether your ads should appear in search results, feeds, or both.
Attach Call-to-Pin and Save Buttons
Just like you attach a call-to-action button in your ad to increase engagement, a call-to-pin will do the same for your pins. You can simply encourage pinners to repin your pins in your pin description.
Also, encourage people to save your content to their boards. This will increase your brand awareness and drive more traffic to your website. Use Pinterest Widget Builder to add save buttons to your site so pinners can easily save your pins to their pinboards.
Engage with Other Pinterest Accounts
You will create a personal bond with your potential customers on Pinterest once you actively interact with their accounts. You can follow new accounts, like, comment, and re-pin your followers’ posts, and create interesting content as per your followers’ preferences.
Engaging with your followers and other accounts in your industry will not only help you to develop a relationship, but it will also signal the Pinterest algorithm that you are contributing to building a helpful community as well.
Is Pinterest Marketing Right for Your Business?
The truth is that Pinterest may not be beneficial for every business. So, before you invest your time and money in it, a wise decision would be to research if your niche is compatible with Pinterest and if your target audience is using it or not.
Businesses that target a small geographical area (for example, a small town) or a diverse, non-English-speaking audience might not get the most out of Pinterest. However, if you discover that Pinterest is a good fit for your niche, why not give it a shot?
Conclusion
Social media is an irreplaceable component for brand recognition and business promotion. Pinterest holds a special place here for combining both features of social media and a visual search engine, and you’ve just learned about some of the best Pinterest business practices.
So, I hope this will help you establish your brand on Pinterest, boost traffic, generate better leads, and increase sales for your business. Good luck!
